Direct Mail Response Rates and ROI: 2026 Benchmarks for B2B Marketers Industry reports consistently rank direct mail among the highest-performing channels available to B2B marketers, with response rates that email, paid search, and digital ads routinely fall short of matching. If you are planning 20
How to Send Tenant Notices by Mail in NYC: A Property Manager's Guide Sending tenant notices by mail in NYC requires strict adherence to New York State law, specific mailing methods, and precise timing. Get any of these elements wrong, and a housing court judge can dismiss your eviction case before
USPS EDDM vs Targeted Mailing List: Which Wins for Local Marketing? Maya has $4,200 to fill her spring membership classes. She can blanket 5,000 households across four Park Slope carrier routes with a single postcard, or mail 900 personalized pieces to women aged 28 to 48 in nearby ZIP codes earning
How to Create a Nonprofit Donor Appeal Mailer That Drives Donations Here's what actually happens to most fundraising emails from NYC arts organizations: they land in a tab called "Promotions," sit unread for three days, and get deleted during a Sunday inbox purge. Meanwhile, a well-designed envelope
How to Choose a Fulfillment Partner in NYC: A B2B Marketer's Checklist Choosing the right fulfillment partner in NYC is one of the most consequential operational decisions a B2B marketer can make. New York's logistics environment is unlike anywhere else in the country; extreme delivery density, scar
Print Design Tips for High-Converting Direct Mail Pieces That Deliver Results B2B buyers are drowning in cold emails and LinkedIn pitches. The physical mailbox is one of the last uncluttered channels — but only if your direct mail actually looks worth keeping. For B2B marketers, well-executed print
NYC Direct Mail for Nonprofit Organizations: A Complete Strategy Guide Direct mail remains one of the most powerful fundraising and communication tools available to nonprofit organizations in New York City. While digital channels compete loudly for donor attention, a well-executed physical mail camp
Using direct mail vs. email marketing is a choice that every business has to face. Direct mail and email marketing go hand in hand, but many companies are replacing their direct mail campaigns with email marketing. Out of all of the companies that take advantage of marketing automation, 95% use email marketing (1). This high […]
Have you ever tried to describe your project’s folding style to your printer but struggled to get the idea across concisely? Don’t worry! We get those kinds of descriptions all the time. To make communication easier, here's a detailed guide to some common paper fold types that can help you accurately convey your folding preferences […]
Store displays and visuals are the number one way to bring attention to your store and products. You probably already have your signage set, but it’s important to switch it up and keep things fresh. Visual impressions are temporary, especially when potential customers pass by the same display every day. Try these 4 ways to freshen […]
Looking for that perfect gift for the holiday? Make it something personal with a custom gift! Personalized items are great for promoting your company, making your items unique, or claiming what’s rightfully yours (my stapler). Here is our list of recommended items that stand out, in no particular order: Custom Shirts We’ll start with the […]
How often do you send cards for any occasion? Once a year? Once a month? Never sent a card ever? Either way, you’re probably reading this because you need a way to make your cards stand out and that’s what we’re going to show you. Make your event invites, holiday cards, business cards, greeting cards, […]
Like a normal person, you probably don't think about paper stock until it comes time to print. Printing your work on the right paper is essential to expressing your message to your audience. There are so many options and varieties of stock that it can be overwhelming to find the perfect fit. We’ve made it easier for you […]
A self-mailer is a great way to present your services and products to generate leads. They’re simple in design, eye-catching, and, most notably, cost-efficient. Not only that, but self-mailers can reach more than just your intended receiver as they’re often passed around to friends and family. While self-mailers can save you a lot of money […]
With the “season of giving” fast approaching, I figure it’s time to think about the tough part: asking. Appeal letter direct mailing campaigns are a key asset to fundraising for nonprofits, but it’s always a bit awkward asking for donations. The right campaign is a delicate balance between being present, but not bombarding your potential […]
Brand awareness is established through recognition and familiarity. Hybrid marketing campaigns generate waves of offers and promotional copy to collective prospects and clients to keep their brand fresh in mind. How many times a month would mass direct mailings be most effective? It all depends on the promotional content. There is no magic number for inducing […]
You’re a small to medium restaurant/business owner--so you know when it’s time to ditch those old restaurant menus for some crisp, shiny, new ones. Do you? If you’re unsure here are some tells that you need to redesign your menus and ways to revamp their look. They will look so good people will come in […]
A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars. Concept […]
FIND THE CUSTOMERS THAT MATTER MOST. Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day’s mail. You don’t need to know the names […]
September 1st, 2015 Google launched their sleek and versatile new logo. Despite the neutral, ‘meh’ response to the modernized design, MDD’s marketing department nearly wet themselves with excitement for the opportunity to update our letterhead and signature line in email. Surprisingly, available selections of social media sets featuring the updated Google logo are slim and […]
The 300lb gorilla in the room isn’t what everyone is saying it is (your alcoholism)-- it’s GUERilla Marketing. It’s what’s going to get people talking about your brand and not how many gin and tonics you’ve had today (six). Word of Mouth Offer clientele a chance to get amazing discounts or an amazon gift card […]
Unlike traditional businesses, Non-profit organizations aren’t all about making tons of money. Or are they? They are! But for causes. Nonprofits will use surplus revenue to further advance the goal or mission of the organization. Many nonprofits make huge contributions to support communities and underrepresented groups of people. Some organizations strive to preserve the environment, […]
I love awesome things. I love looking at awesome things. And since we live in a world where information is blasted at us every zillionth of a second, we hold onto the things that have an effect on us and we let go of the rest. Less is retained than lost. When I see something […]
You might have heard that 3D printing is the latest printing trend that may quite possibly be the wave of the future. Our conceptual ideas or inventions can be captured into real-time print sculptures and many artists are spanning its use in unconventional ways. One artist testing the boundaries of 3D Printing is Robert Debbane, […]
Using Personalized URLs (pURLs) is an excellent way to inexpensively study target markets, increase customer awareness, and boost response rates. We’ve all been directed to a pURL before with some hot offer just for us. Oh, if I sign up for your weekly newsletter I get complimentary coupons for free birthday ice cream? Yes, please. […]
While print industries work hard to market paper based applications such as business cards, interactive brochures, and calendars, those with access to a wide format printer will have the easiest time signing on clients.
As we all know, a smooth and timely production relies on a well thought out and thorough design. Making sure you have properly prepared the design before sending it to the printer avoids costly mistakes, revisions, and wasted time during printing and finishing. One way to be sure production maintains the integrity of your original […]
If you were ever given the initiative to start a major print marketing campaign, did you find yourself completely overwhelmed by some of the printing terminology? Driving a marketing campaign is extraordinarily different from knowing the correct paper to use, how to set up the artwork files, and knowing if the end product needs an Offset or Digital printer. […]
As admirers of print design, we wanted to share badge design done by Maurizio Piacenza for a recent conference. Maurizio is a graphic designer, and an illustrator based in Milan, Italy. His graphic design imitates pencil sketch on paper. You can read more about how Maurizio has come up with the idea for his design […]
Typography is a vast field. There are never-ending lists of fonts available to marketing professionals today. Selecting the right typeface for your project could be a headache. We will provide the top three recommendations for picking the right font for you, which can help your marketing piece stand out against the competition. The right font […]
There are many different types of paper available out there, each perfect for a particular purpose. While looking for the right type of paper for you, there are some things you should keep in mind, such as: Brightness Brightness is the percentage of a wavelength of blue light that a sheet reflects. It is basically […]
Are you going to the tradeshow? In the sea of booths you will have to stand out. After all, 67% of attendees of trade shows represent a new prospect and potential customer. Pop-up displays can draw attention and help you display the information about your products and services. Here are a few ways you can […]
These tips are for print design, whether it is printing a brochure, a poster or a business card. All of it requires careful preparation. 1. Remember to bleed If any element on your layout makes contact with the document border you will have to use bleed. Bleed allows your printer to crop the image to […]
Print advertising is all about connecting with customers in a real way. We’ve found a couple of great examples from Ads Of the World for your inspiration. IKEA Lack Side Table: Pop-up The idea was to design something that ships flat but pops up into a 3D object when receiver open it. IKEA square little […]
