Using direct mail vs. email marketing is a choice that every business has to face. Direct mail and email marketing go hand in hand, but many companies are replacing their direct mail campaigns with email marketing. Out of all of the companies that take advantage of marketing automation, 95% use email marketing (1). This high […]
Have you ever tried to describe your project’s folding style to your printer, but struggled to get the idea across concisely? Don’t worry! We get those kinds of descriptions all the time. Here’s a chart of some common paper fold types to help with communication to your printer: Note that the tri-fold is sometimes […]
About once a year, the U.S. Postal Service makes service and price changes that affect businesses and nonprofit organizations who use direct mailing. The most recent wave of changes kicked in on January 26, 2020. While it can be overwhelming to sort through the list of changes, there’s no need to worry! We’ve updated our […]
A self-mailer is a great way to present your services and products to generate leads. They’re simple in design, eye-catching, and, most notably, cost-efficient. Not only that, but self-mailers can reach more than just your intended receiver as they’re often passed around to friends and family. While self-mailers can save you a lot of money […]
With the “season of giving” fast approaching, I figure it’s time to think about the tough part: asking. Appeal letter direct mailing campaigns are a key asset to fundraising for nonprofits, but it’s always a bit awkward asking for donations. The right campaign is a delicate balance between being present, but not bombarding your potential […]
Brand awareness is established through recognition and familiarity. Hybrid marketing campaigns generate waves of offers and promotional copy to collective prospects and clients to keep their brand fresh in mind. How many times a month would mass direct mailings be most effective? It all depends on the promotional content. There is no magic number for inducing […]
You’re a small to medium restaurant/business owner--so you know when it’s time to ditch those old restaurant menus for some crisp, shiny, new ones. Do you? If you’re unsure here are some tells that you need to redesign your menus and ways to revamp their look. They will look so good people will come in […]
A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars. Concept […]
FIND THE CUSTOMERS THAT MATTER MOST. Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day’s mail. You don’t need to know the names […]
The 300lb gorilla in the room isn’t what everyone is saying it is (your alcoholism)-- it’s GUERilla Marketing. It’s what’s going to get people talking about your brand and not how many gin and tonics you’ve had today (six). Word of Mouth Offer clientele a chance to get amazing discounts or an amazon gift card […]
Come see the latest in printing from software to wide format printers at this year’s GraphExpo 2015 from September 13th - 16th 2015 in Chicago, IL. Exhibitors will be performing live demonstrations of the newest innovations in 3D printing, commercial printing, marketing services, you name it. Co-located with the CPP Expo, the aptly themed “Transform” […]
Using Personalized URLs (pURLs) is an excellent way to inexpensively study target markets, increase customer awareness, and boost response rates. We’ve all been directed to a pURL before with some hot offer just for us. Oh, if I sign up for your weekly newsletter I get complimentary coupons for free birthday ice cream? Yes, please. […]
