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Be In Touch with Your Audience: Design Prompts

I love awesome things. I love looking at awesome things. And since we live in a world where information is blasted at us every zillionth of a second, we hold onto the things that have an effect on us and we let go of the rest. Less is retained than lost. When I see something awesome or familiar - I’ll probably spend more time with it, discover meaning in all its boldness and subtlety, and then develop some contrived relationship with it.

Today I am posting here to show you some super neat design inspirations to spruce up your brand look, advert space, or whatever else that needs sprucing.

Screen Shot 2015-08-06 at 12.47.41 PM

Most of the ideas here are stunning and can be achieved easily on the cheap.  They also might serve as a sweet guide for creating a memorable logo or backdrop. And if you ditch the DIY method, you can always recreate it on photoshop. Both the insight and execution of these designs take a form we recognize and forces us to see it through a different perspective. People like that. They like it because they can make new associations with stuff they already know. Your audience and your piece have stuff in common now which makes the piece easier to remember positively. Psychology.

In the vein of Familiarity = GOOD:  people will more likely pay attention to something they see often that takes part in their daily life than to some wild demand of attention. For example, take this sign:  Screen Shot 2015-08-06 at 12.56.16 PM

A New Yorker who takes public transportation will probably be less likely to overlook this than someone who doesn’t read this typeface as often. The white Helvetica on the black background triggers someone’s attention, they read the message, and up opens a new interplay between the message and that persons’ associations with the subway. And whammy your message is retained.

Not to advocate diving into the waters of copyright infringement, but sometimes a more subversive tactic could be more effective in targeting a larger, more desirable audience. A simple reminder of something can have a bigger impact than outlandish approaches.

Oh, and for those of you who want to take it to the next level: Here are some crazy packaging ideas that promote a killer product design damned to catch the attention of someone who wants spaghetti in a cool box.

Post Written By:  Angela Creed.  © Manhattan Digital Direct

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