What is direct mail printing?
Direct mail printing is the production and physical mailing of printed marketing pieces, such as postcards, letters, catalogs, and self-mailers, sent to a targeted list of recipients. Manhattan Digital Direct manages the entire process end to end: design, variable data printing, automatic and hand inserting, list services, and delivery into the USPS mail stream. Variable data printing lets every piece carry a different name, offer, or image, so a single run can be personalized to thousands of recipients at once. Production scales up to 1.5 million pieces a day across the Manhattan and Jersey City facilities. Because design, print production, and mailing are coordinated by a single team, clients get one point of contact and one schedule, which shortens turnaround and protects accuracy. For NYC businesses, that means targeted campaigns reach the right mailboxes faster and with fewer points of failure.
