Manhattan Digital Direct

5 Print Ads You Have to See

Print advertising is all about connecting with customers in a real way. We’ve found a couple of great examples from Ads Of the World for your inspiration.

  1. IKEA Lack Side Table: Pop-up

The idea was to design something that ships flat but pops up into a 3D object when receiver open it.

IKEA square little tables is one example of using print ads consistent with the image of the brand. The receiver could enjoy folding the ad to make a little table, the process similar to all IKEA’s “do-it-yourself” furniture.

IKEA Lack Side Table: Pop-up
IKEA Lack Side Table: Pop-up

  1. ADT Security System: Box

The concept is similar to IKEA table above. There’s a flat box that is engineered to pop up into a cube. The idea was to demonstrate how easy it is to break in the receiver’s apartment. Obviously, the advertising is for security system.

ADT Security System: Box
ADT Security System: Box

 

  1. WWF Earth Hour: Candle Box

WWF wanted to encourage corporate CEOs to celebrate Earth Hour and shut down the lights for one hour.

WWF Earth Hour: Candle Box
WWF Earth Hour: Candle Box

 

  1. CompanhiaAthletica: Calendar

The idea behind this one was to encourage gym members. These fun calendars help to visualize the process of becoming fit.

CompanhiaAthletica: Calendar
CompanhiaAthletica: Calendar

 

  1. GGRP Sound: Cardboard Record Player

Lastly - my favorite. It is an actual functioning record player, except that it is made of cardboard. It ships flat, holds the record, and assembles in a single step. The players were sent out to creative directors to demonstrate GGRP sound engineering capabilities.

GGRP Sound: Cardboard Record Player
GGRP Sound: Cardboard Record Player

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