First-Class Mail and USPS Marketing Mail are expected to avoid a January 2027 postage increase, according to postal industry reporting. For NYC organizations planning appeals, renewals, and member communications, that is useful guidance for the start of the year.
Suppose your mailing list has 5,000 records. That does not mean you are ready to print 5,000 pieces. Some contacts may have moved, two records may represent the same donor, and a member who asked to stop receiving mail may still appear in the export.
Open enrollment mailings need to reach every eligible employee at home, before the enrollment window opens, with the correct plan materials, required federal notices, and personalized forms inside. For HR directors and benefits administrators at New York organizations with 50 to 500 employees, that
Kitting and fulfillment services cover the entire process of assembling multiple individual items into a single, ready-to-ship package and then delivering those packages to recipients on a defined schedule. For membership organizations and marketing teams in New York City, it combines print
Art exhibition invitations are the first physical preview of a show, and for NYC museums and galleries, getting them right takes more than choosing a handsome card. A well-planned exhibition mailing program coordinates several pieces across the full run of a show, each timed to an opening date that
Effective event signage does far more than decorate a room. It orients guests the moment they walk in, moves foot traffic through a complex venue, and delivers the brand and sponsor visibility that stakeholders expect. When signage is treated as an afterthought, the results show up in ways that are
Healthcare direct mail is a physical mailing program designed to reach current patients, prospective patients, and health plan members with appointment reminders, benefits information, wellness campaigns, and enrollment materials. For healthcare organizations navigating overflowing patient inboxes
Variable data printing (VDP) is a digital printing method that allows text, graphics, and images to change from one printed piece to the next, all within a single continuous print run, by pulling personalized information from a database or external file. For B2B marketers and nonprofit organizations
Trade show printing in NYC requires more than placing an order and hoping for the best. For conference directors and VP Marketing buyers managing recurring event calendars, the real challenge is coordinating booth graphics, retractable banners, event signage, and promotional giveaways across tight
Class action notice mailing is one of the most legally consequential direct mail projects a law firm or settlement administrator will ever manage. The notice tells a large group of people that their rights could be affected by a pending lawsuit or settlement, and federal procedural rules require
The July 2026 USPS postal rate increase is now in effect, and according to the USPS, mailing services product prices rose approximately 4.8% on average as of July 12, 2026, covering First-Class Mail, USPS Marketing Mail, Periodicals, Package Services, and selected Special Services. Every
A well-planned private school admissions mailing campaign moves families from first inquiry through enrollment confirmation, and every stage depends on the right piece reaching the right household at the right time. For admissions and enrollment marketing directors at independent K-12 schools in the
A well-written design brief is the single most important document you can produce before any print marketing project begins. It gives your graphic designer a clear picture of what you need, who you're trying to reach, and what success looks like, before a single concept is sketched. Without one
Industry reports consistently rank direct mail among the highest-performing channels available to B2B marketers, with response rates that email, paid search, and digital ads routinely fall short of matching. If you are planning 2026 campaigns, current benchmarks are what let you allocate budget
Sending tenant notices by mail in NYC requires strict adherence to New York State law, specific mailing methods, and precise timing. Get any of these elements wrong, and a housing court judge can dismiss your eviction case before it even begins, costing you months of lost rent and forcing you to
Maya has $4,200 to fill her spring membership classes. She can blanket 5,000 households across four Park Slope carrier routes with a single postcard, or mail 900 personalized pieces to women aged 28 to 48 in nearby ZIP codes earning above $85K. Same budget. Only one of those campaigns fills her 6
Here's what actually happens to most fundraising emails from NYC arts organizations: they land in a tab called "Promotions," sit unread for three days, and get deleted during a Sunday inbox purge. Meanwhile, a well-designed envelope with a compelling teaser line sits on a kitchen counter, gets
Choosing the right fulfillment partner in NYC is one of the most consequential operational decisions a B2B marketer can make. New York's logistics environment is unlike anywhere else in the country; extreme delivery density, scarce warehouse space, and unrelenting campaign deadlines create a
B2B buyers are drowning in cold emails and LinkedIn pitches. The physical mailbox is one of the last uncluttered channels, but only if your direct mail actually looks worth keeping. For B2B marketers, well-executed print design signals credibility, communicates value quickly, and moves
Direct mail remains one of the most powerful fundraising and communication tools available to nonprofit organizations in New York City. While digital channels compete loudly for donor attention, a well-executed physical mail campaign cuts through inbox clutter, delivers a tangible connection to your
Using direct mail vs. email marketing is a choice that every business has to face. Direct mail and email marketing go hand in hand, but many companies are replacing their direct mail campaigns with email marketing. Out of all of the companies that take advantage of marketing automation, 95% use email marketing (1). This high […]
Have you ever tried to describe your project’s folding style to your printer but struggled to get the idea across concisely? Don’t worry! We get those kinds of descriptions all the time. To make communication easier, here's a detailed guide to some common paper fold types that can help you accurately convey your folding preferences […]
Store displays and visuals are the number one way to bring attention to your store and products. You probably already have your signage set, but it’s important to switch it up and keep things fresh. Visual impressions are temporary, especially when potential customers pass by the same display every day. Try these 4 ways to freshen […]
Looking for that perfect gift for the holiday? Make it something personal with a custom gift! Personalized items are great for promoting your company, making your items unique, or claiming what’s rightfully yours (my stapler). Here is our list of recommended items that stand out, in no particular order: Custom Shirts We’ll start with the […]
How often do you send cards for any occasion? Once a year? Once a month? Never sent a card ever? Either way, you’re probably reading this because you need a way to make your cards stand out and that’s what we’re going to show you. Make your event invites, holiday cards, business cards, greeting cards, […]
Like a normal person, you probably don't think about paper stock until it comes time to print. Printing your work on the right paper is essential to expressing your message to your audience. There are so many options and varieties of stock that it can be overwhelming to find the perfect fit. We’ve made it easier for you […]
A self-mailer is a great way to present your services and products to generate leads. They’re simple in design, eye-catching, and, most notably, cost-efficient. Not only that, but self-mailers can reach more than just your intended receiver as they’re often passed around to friends and family. While self-mailers can save you a lot of money […]
With the “season of giving” fast approaching, I figure it’s time to think about the tough part: asking. Appeal letter direct mailing campaigns are a key asset to fundraising for nonprofits, but it’s always a bit awkward asking for donations. The right campaign is a delicate balance between being present, but not bombarding your potential […]
Brand awareness is established through recognition and familiarity. Hybrid marketing campaigns generate waves of offers and promotional copy to collective prospects and clients to keep their brand fresh in mind. How many times a month would mass direct mailings be most effective? It all depends on the promotional content. There is no magic number for inducing […]
You’re a small to medium restaurant/business owner--so you know when it’s time to ditch those old restaurant menus for some crisp, shiny, new ones. Do you? If you’re unsure here are some tells that you need to redesign your menus and ways to revamp their look. They will look so good people will come in […]
A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars. Concept […]
FIND THE CUSTOMERS THAT MATTER MOST. Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day’s mail. You don’t need to know the names […]
September 1st, 2015 Google launched their sleek and versatile new logo. Despite the neutral, ‘meh’ response to the modernized design, MDD’s marketing department nearly wet themselves with excitement for the opportunity to update our letterhead and signature line in email. Surprisingly, available selections of social media sets featuring the updated Google logo are slim and […]
The 300lb gorilla in the room isn’t what everyone is saying it is (your alcoholism)-- it’s GUERilla Marketing. It’s what’s going to get people talking about your brand and not how many gin and tonics you’ve had today (six). Word of Mouth Offer clientele a chance to get amazing discounts or an amazon gift card […]
Unlike traditional businesses, Non-profit organizations aren’t all about making tons of money. Or are they? They are! But for causes. Nonprofits will use surplus revenue to further advance the goal or mission of the organization. Many nonprofits make huge contributions to support communities and underrepresented groups of people. Some organizations strive to preserve the environment, […]
I love awesome things. I love looking at awesome things. And since we live in a world where information is blasted at us every zillionth of a second, we hold onto the things that have an effect on us and we let go of the rest. Less is retained than lost. When I see something […]
You might have heard that 3D printing is the latest printing trend that may quite possibly be the wave of the future. Our conceptual ideas or inventions can be captured into real-time print sculptures and many artists are spanning its use in unconventional ways. One artist testing the boundaries of 3D Printing is Robert Debbane, […]
Using Personalized URLs (pURLs) is an excellent way to inexpensively study target markets, increase customer awareness, and boost response rates. We’ve all been directed to a pURL before with some hot offer just for us. Oh, if I sign up for your weekly newsletter I get complimentary coupons for free birthday ice cream? Yes, please. […]
While print industries work hard to market paper based applications such as business cards, interactive brochures, and calendars, those with access to a wide format printer will have the easiest time signing on clients.
As we all know, a smooth and timely production relies on a well thought out and thorough design. Making sure you have properly prepared the design before sending it to the printer avoids costly mistakes, revisions, and wasted time during printing and finishing. One way to be sure production maintains the integrity of your original […]
