As we all know, a smooth and timely production relies on a well thought out and thorough design. Making sure you have properly prepared the design before sending it to the printer avoids costly mistakes, revisions, and wasted time during printing and finishing. One way to be sure production maintains the integrity of your original […]
If you were ever given the initiative to start a major print marketing campaign, did you find yourself completely overwhelmed by some of the printing terminology? Driving a marketing campaign is extraordinarily different from knowing the correct paper to use, how to set up the artwork files, and knowing if the end product needs an Offset or Digital printer. […]
As admirers of print design, we wanted to share badge design done by Maurizio Piacenza for a recent conference. Maurizio is a graphic designer, and an illustrator based in Milan, Italy. His graphic design imitates pencil sketch on paper. You can read more about how Maurizio has come up with the idea for his design […]
Typography is a vast field. There are never-ending lists of fonts available to marketing professionals today. Selecting the right typeface for your project could be a headache. We will provide the top three recommendations for picking the right font for you, which can help your marketing piece stand out against the competition. The right font […]
There are many different types of paper available out there, each perfect for a particular purpose. While looking for the right type of paper for you, there are some things you should keep in mind, such as: Brightness Brightness is the percentage of a wavelength of blue light that a sheet reflects. It is basically […]
Are you going to the tradeshow? In the sea of booths you will have to stand out. After all, 67% of attendees of trade shows represent a new prospect and potential customer. Pop-up displays can draw attention and help you display the information about your products and services. Here are a few ways you can […]
These tips are for print design, whether it is printing a brochure, a poster or a business card. All of it requires careful preparation. 1. Remember to bleed If any element on your layout makes contact with the document border you will have to use bleed. Bleed allows your printer to crop the image to […]
Print advertising is all about connecting with customers in a real way. We’ve found a couple of great examples from Ads Of the World for your inspiration. IKEA Lack Side Table: Pop-up The idea was to design something that ships flat but pops up into a 3D object when receiver open it. IKEA square little […]
