A self-mailer is a great way to present your services and products to generate leads. They’re simple in design, eye-catching, and, most notably, cost-efficient. Not only that, but self-mailers can reach more than just your intended receiver as they’re often passed around to friends and family. While self-mailers can save you a lot of money […]
A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars. Concept […]
September 1st, 2015 Google launched their sleek and versatile new logo. Despite the neutral, ‘meh’ response to the modernized design, MDD’s marketing department nearly wet themselves with excitement for the opportunity to update our letterhead and signature line in email. Surprisingly, available selections of social media sets featuring the updated Google logo are slim and […]
Unlike traditional businesses, Non-profit organizations aren’t all about making tons of money. Or are they? They are! But for causes. Nonprofits will use surplus revenue to further advance the goal or mission of the organization. Many nonprofits make huge contributions to support communities and underrepresented groups of people. Some organizations strive to preserve the environment, […]
I love awesome things. I love looking at awesome things. And since we live in a world where information is blasted at us every zillionth of a second, we hold onto the things that have an effect on us and we let go of the rest. Less is retained than lost. When I see something […]
Using Personalized URLs (pURLs) is an excellent way to inexpensively study target markets, increase customer awareness, and boost response rates. We’ve all been directed to a pURL before with some hot offer just for us. Oh, if I sign up for your weekly newsletter I get complimentary coupons for free birthday ice cream? Yes, please. […]
While print industries work hard to market paper based applications such as business cards, interactive brochures, and calendars, those with access to a wide format printer will have the easiest time signing on clients.
As we all know, a smooth and timely production relies on a well thought out and thorough design. Making sure you have properly prepared the design before sending it to the printer avoids costly mistakes, revisions, and wasted time during printing and finishing. One way to be sure production maintains the integrity of your original […]
If you were ever given the initiative to start a major print marketing campaign, did you find yourself completely overwhelmed by some of the printing terminology? Driving a marketing campaign is extraordinarily different from knowing the correct paper to use, how to set up the artwork files, and knowing if the end product needs an Offset or Digital printer. […]
Typography is a vast field. There are never-ending lists of fonts available to marketing professionals today. Selecting the right typeface for your project could be a headache. We will provide the top three recommendations for picking the right font for you, which can help your marketing piece stand out against the competition. The right font […]
Print advertising is all about connecting with customers in a real way. We’ve found a couple of great examples from Ads Of the World for your inspiration. IKEA Lack Side Table: Pop-up The idea was to design something that ships flat but pops up into a 3D object when receiver open it. IKEA square little […]
