Using direct mail vs. email marketing is a choice that every business has to face. Direct mail and email marketing go hand in hand, but many companies are replacing their direct mail campaigns with email marketing. Out of all of the companies that take advantage of marketing automation, 95% use email marketing (1). This high […]
You’re a small to medium restaurant/business owner--so you know when it’s time to ditch those old restaurant menus for some crisp, shiny, new ones. Do you? If you’re unsure here are some tells that you need to redesign your menus and ways to revamp their look. They will look so good people will come in […]
A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars. Concept […]
FIND THE CUSTOMERS THAT MATTER MOST. Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day’s mail. You don’t need to know the names […]
September 1st, 2015 Google launched their sleek and versatile new logo. Despite the neutral, ‘meh’ response to the modernized design, MDD’s marketing department nearly wet themselves with excitement for the opportunity to update our letterhead and signature line in email. Surprisingly, available selections of social media sets featuring the updated Google logo are slim and […]
The 300lb gorilla in the room isn’t what everyone is saying it is (your alcoholism)-- it’s GUERilla Marketing. It’s what’s going to get people talking about your brand and not how many gin and tonics you’ve had today (six). Word of Mouth Offer clientele a chance to get amazing discounts or an amazon gift card […]
I love awesome things. I love looking at awesome things. And since we live in a world where information is blasted at us every zillionth of a second, we hold onto the things that have an effect on us and we let go of the rest. Less is retained than lost. When I see something […]
Using Personalized URLs (pURLs) is an excellent way to inexpensively study target markets, increase customer awareness, and boost response rates. We’ve all been directed to a pURL before with some hot offer just for us. Oh, if I sign up for your weekly newsletter I get complimentary coupons for free birthday ice cream? Yes, please. […]
While print industries work hard to market paper based applications such as business cards, interactive brochures, and calendars, those with access to a wide format printer will have the easiest time signing on clients.
As we all know, a smooth and timely production relies on a well thought out and thorough design. Making sure you have properly prepared the design before sending it to the printer avoids costly mistakes, revisions, and wasted time during printing and finishing. One way to be sure production maintains the integrity of your original […]
If you were ever given the initiative to start a major print marketing campaign, did you find yourself completely overwhelmed by some of the printing terminology? Driving a marketing campaign is extraordinarily different from knowing the correct paper to use, how to set up the artwork files, and knowing if the end product needs an Offset or Digital printer. […]
