How often do you send cards for any occasion? Once a year? Once a month? Never sent a card ever? Either way, you’re probably reading this because you need a way to make your cards stand out and that’s what we’re going to show you. Make your event invites, holiday cards, business cards, greeting cards, […]
Like a normal person, you probably don't think about paper stock until it comes time to print. Printing your work on the right paper is essential to expressing your message to your audience. There are so many options and varieties of stock that it can be overwhelming to find the perfect fit. We’ve made it easier for you […]
A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars. Concept […]
The 300lb gorilla in the room isn’t what everyone is saying it is (your alcoholism)-- it’s GUERilla Marketing. It’s what’s going to get people talking about your brand and not how many gin and tonics you’ve had today (six). Word of Mouth Offer clientele a chance to get amazing discounts or an amazon gift card […]
While print industries work hard to market paper based applications such as business cards, interactive brochures, and calendars, those with access to a wide format printer will have the easiest time signing on clients.
As we all know, a smooth and timely production relies on a well thought out and thorough design. Making sure you have properly prepared the design before sending it to the printer avoids costly mistakes, revisions, and wasted time during printing and finishing. One way to be sure production maintains the integrity of your original […]
If you were ever given the initiative to start a major print marketing campaign, did you find yourself completely overwhelmed by some of the printing terminology? Driving a marketing campaign is extraordinarily different from knowing the correct paper to use, how to set up the artwork files, and knowing if the end product needs an Offset or Digital printer. […]
