With the “season of giving” fast approaching, I figure it’s time to think about the tough part: asking. Appeal letter direct mailing campaigns are a key asset to fundraising for nonprofits, but it’s always a bit awkward asking for donations. The right campaign is a delicate balance between being present, but not bombarding your potential […]
A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars. Concept […]
September 1st, 2015 Google launched their sleek and versatile new logo. Despite the neutral, ‘meh’ response to the modernized design, MDD’s marketing department nearly wet themselves with excitement for the opportunity to update our letterhead and signature line in email. Surprisingly, available selections of social media sets featuring the updated Google logo are slim and […]
The 300lb gorilla in the room isn’t what everyone is saying it is (your alcoholism)-- it’s GUERilla Marketing. It’s what’s going to get people talking about your brand and not how many gin and tonics you’ve had today (six). Word of Mouth Offer clientele a chance to get amazing discounts or an amazon gift card […]
Unlike traditional businesses, Non-profit organizations aren’t all about making tons of money. Or are they? They are! But for causes. Nonprofits will use surplus revenue to further advance the goal or mission of the organization. Many nonprofits make huge contributions to support communities and underrepresented groups of people. Some organizations strive to preserve the environment, […]
