A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels. It’s a lot of work for a marketer to successfully execute digital and direct strategies into a single campaign. Luckily, I have a few tips that can align you with the stars.
Concept
Once you develop your concept, you can really start effectively reaching people. A good concept will generate good content. Good content lets your audience know what you do, why you’re the best at what you do, and the statement someone is making by choosing your company.
Goals
An established marketing concept helps identify what your goals are and how you achieve them. Square out your budget and find out about your niche market. Whether you invest more into generating an online presence or on community patronage and supporting local brands, you must find dynamic direct advertising and digital campaigns.
Design
Design your concept for digital and print media. Visual aids drive your message home and you’re nailing it if the image and ad space interact with each other. Whether it’s a magazine, a demonstration, or personalized promotion, design a unique logo or image that can bridge together your digital marketing and direct marketing into one unified campaign.
Intentions
Your direct and digital approaches should work hand in hand. Printable content include holiday gifts, event invites, and banners. You can use print space to direct clients to the web. Look-books, brochures, and large scale ads are just as interactive and playful in their printed formats and can be converted for viewing on digital devices. Landing pages, e-newsletters, and mobile apps are great ways to engage your audience wherever they are and keep your brand fresh looking and updated. Hybrid marketing is a great way to convey versatility and adaptation within your company and we all want to be accommodated for.
Need help with your cross-platform ad strategy? Contact [email protected] for more information.
Infographic by Christine Prezwodek & Nadia Merhai
Post Written By: Angela Creed. © Manhattan Digital Direct
